Identification of the needs of the customers and then catering to them is the main reason why the restaurant marketing campaign is conducted. The event requires a proper classification of the different types of customers. To make your business flourish you have to get down to the needs of the customers because after all they are the real controllers of your business. The task even though cumbersome but if taken care properly then will give you good end results. A warm welcome and service is something which a customer really demands.
Serve the regular customers:
Your real target audience is the regular customers. They are responsible for giving a static to your business. It is easier to build good relations with them on a personal level and interact with them on their emails and even over the phone. Some customers are so old for the restaurant that they are at times called by their first name by the senior hotel staff as well as the owner. Even lower grade staff like the waiter become familiar with the names of the customers who regularly visit their restaurant. No only the name but also the orders placed by them can be memorized. This opens up more options for the restaurant marketing campaign. You can easily plan to give offers on the kind of items that is preferred by them.
Lonely customers:
They're a few kinds of customers who visit restaurant alone. They keep themselves busy either by reading newspapers or by some interesting magazine and a cup of coffee or some drinks will accompany them. Since they are good readers so one interesting Restaurant Advertising marketing option that is available for them, are magazines which will promote the services provided by the restaurant.Such kind of a customer is basically introvert in nature but need not prefer much of a personal interaction.
Celebrity customers:
Your restaurant is really honoured if celebrity customers visit there. Their visit is a sign of the fame and the quality standards which is being maintained by the restaurant services. Events, parties, dinner invites are some of the restaurant marketing techniques that are applicable to them. It is these events that reveal the real standards of the restaurant. Also it widens the scope of reaching out to a number of celebrities who in turn bring more and more customers to your restaurant. Such kind of customers generally look for proper places where the parties can be conducted.
Contradictory to the lonely customers, some prefer to go out in the restaurants with their families for lunch and dinner. They are the most common type of customers and making the children happy is one way to invite more sales to your restaurant. Give what the child demands so that they force their parents to visit the place again.
Serve the regular customers:
Your real target audience is the regular customers. They are responsible for giving a static to your business. It is easier to build good relations with them on a personal level and interact with them on their emails and even over the phone. Some customers are so old for the restaurant that they are at times called by their first name by the senior hotel staff as well as the owner. Even lower grade staff like the waiter become familiar with the names of the customers who regularly visit their restaurant. No only the name but also the orders placed by them can be memorized. This opens up more options for the restaurant marketing campaign. You can easily plan to give offers on the kind of items that is preferred by them.
Lonely customers:
They're a few kinds of customers who visit restaurant alone. They keep themselves busy either by reading newspapers or by some interesting magazine and a cup of coffee or some drinks will accompany them. Since they are good readers so one interesting Restaurant Advertising marketing option that is available for them, are magazines which will promote the services provided by the restaurant.Such kind of a customer is basically introvert in nature but need not prefer much of a personal interaction.
Celebrity customers:
Your restaurant is really honoured if celebrity customers visit there. Their visit is a sign of the fame and the quality standards which is being maintained by the restaurant services. Events, parties, dinner invites are some of the restaurant marketing techniques that are applicable to them. It is these events that reveal the real standards of the restaurant. Also it widens the scope of reaching out to a number of celebrities who in turn bring more and more customers to your restaurant. Such kind of customers generally look for proper places where the parties can be conducted.
Contradictory to the lonely customers, some prefer to go out in the restaurants with their families for lunch and dinner. They are the most common type of customers and making the children happy is one way to invite more sales to your restaurant. Give what the child demands so that they force their parents to visit the place again.
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